A COMPREHENSIVE REVIEW OF THE AI ADVANCEMENTS IN INTEGRATION FOR THE MEDICINAL PRODUCT LIFE CYCLE Authors: Patel V , CHAKRABORTHY GS* AND PATEL P
ABSTRACT
Artificial intelligence (AI) is rapidly transforming the landscape of drug development. The traditional
medicinal product life cycle, from target identification to post-marketing surveillance, is undergoing a
transformation driven by Artificial Intelligence (AI). This review explores the current advancements in
integrating AI across various stages of drug development. We analyse how AI is revolutionizing target
discovery, accelerating drug design, optimizing clinical trials, and enhancing post-marketing safety
monitoring. The review highlights the potential benefits of AI, including increased efficiency, improved
accuracy, and personalized medicine approaches. We also acknowledge the challenges associated with
AI integration, such as data quality concerns, regulatory considerations, and the need for human-AI
collaboration. Finally, the review discusses future directions for AI in the pharmaceutical industry,
emphasizing the potential for a more data-driven and efficient drug development process. This review
provides a comprehensive picture of the current state-of-the-art and the exciting possibilities that AI
holds for the future of drug development, life-saving medicines to market.
Keywords: Artificial Intelligence, Lifecycle of Medicinal Product, Product life cycle
management, Future Prospects Publication date: 01/08/2025 https://ijbpas.com/pdf/2025/August/MS_IJBPAS_2025_9292.pdfDownload PDFhttps://doi.org/10.31032/IJBPAS/2025/14.8.9292