ABSTRACT

Background of the study: Consuming fast food and junk food has become popular among college students. High calorie, sugar, and sodium content in fast food diets can lead to body fat gain and have an impact on BMI (Body Mass Index). In 2014, 39% of adults aged 18 and older were overweight, with 13% being obese, according to the WHO. Over 85% of college students consumed fast food, with over 17% doing so daily. Objective: The research tried to find out the perception of college students regarding the risk factors of fast-food and their eating habits of the selected college of Vadodara. Material and method: The study's sample method was a non-randomized practical sampling method. There were 230 college students in the sample, drawn from specific Vadodara city colleges. The tool is divided into three sections: a demographic tool, structured surveys with a Likert scale, and a Yes/No checklist about college students' perceptions of the risks associated with consuming fast food and their eating habits. The descriptive and inferential statistics used in the data analysis were planned taking into account the research study's hypothesis and the study's objectives.Result:More than one-fifth of those polled (64.3%) were between the ages of 18 and 20, while 34.3% were between the ages of 21 and 23. 74.3 percent of responders are female, while 26.7 percent are male. Students are aware that fast food is harmful and can contribute to obesity, yet the delectable and distinct flavour entices them. Students' eating habits results negative perception of 23%, a favourable perception of 66.1%, and a risk perception of 10.9%. Discussion and Conclusion: Even though students are aware that fast food is harmful and can lead to obesity, they are nonetheless drawn in by its pleasant and unique flavour. Food advertisements or meal packages, which students typically consume while hanging out with friends, have an impact on how people perceive the risks of consuming fast food. According to survey, there is moderately positive perception of the students. Keywords: Perception, College Students, Risk Factor, Fast Food Consumption, Eating Habits
Publication date: 15/06/2023

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https://doi.org/10.31032/IJBPAS/2023/12.6.1079