ABSTRACT

Purpose– To know the awareness & adoption of Terrace/Balcony garden during COVID-19 pandemic in India. Design/methodology/approach – A survey was conducted among 250 respondents who were associated with Terrace/Balcony garden in major cities of India. Chi- Square & Multiple regression model test were conducted to investigate the awareness & adoption of Terrace/Balcony garden during COVID-19 pandemic in India. Research Findings – we found that independent variables like solution to the pollution or environment, recycling of degradable waste & positively for health, the significant (P) values were 0.000 which was less than 0.05. So, there were positive impact of independent variables on dependent factor, awareness & adoption of Terrace/Balcony garden. Research implications – Company’s administrators, policy makers, and agro-service companies should give more concern towards education & training program to create more people awareness regarding adoption of Terrace/Balcony garden at your home & also can highlight the environment related benefits of terrace/balcony garden to promote the concept at their home. Company’s administrators, policy makers, agro-service companies should give focus on digital marketing campaign like you tube videos, Face book & digital media application to create proper awareness & adoption about terrace/balcony garden at their home. Company has good scope to target them by providing them right information, knowledge and proper education on terrace/balcony garden. Research concluded that company may focus on various demographic factors like age, annual income & educational qualification for adoption of the concept of terrace/balcony garden at their home. Keywords: awareness & adoption of Terrace/Balcony garden, COVID-19 pandemic, major cities of India
Publication date: 01/05/2023

https://ijbpas.com/pdf/2023/May/MS_IJBPAS_2023_7136.pdf

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https://doi.org/10.31032/IJBPAS/2023/12.5.7136