ROLE OF DIGITAL NETWORKING IN CLINICAL ODONTOLOGY- A REVIEW Authors: Subramanium A , ISAAC TK, GUPTA VV*, CHITKARA N, KAPOOR S AND ISAAC MT
ABSTRACT
With the emergence of the digital era, it has become a need to understand the benefits and risks
involved in the use ofsocial media in dentistry while maintaining professionalism. The objective is to
acknowledge the durability of digital footprints on interactive multimedia platforms, as well as obtain
knowledge on the regulatory mandates applied in addition to the advantages and disadvantages of the
same. This literature review comprises of Cross-Sectional studies using electronic surveys, personal
interviews, and digitally self-administered questionnaires. A thorough literature search was conducted
on Google Scholar and PubMed systematically to gather information, which was later narrowed down
to the final set of articles after careful scrutinization. A total of 3 articles were finalized from 21
selected publications. Though there are many risks involved in the professional usage of social media,
with proper regulatory guidelines put forth by the Global Dental Council given in June 2016, it can be
used for the benefit of the community, as it provides a platform for the patients to learn about the
procedure priorly thereby saving chairside time. As far as dental professionals are concerned, it has proved to be an edge over conventional advertising and marketing strategies. Facilitating the dental
students and researchers from various parts of the world to discuss cases over a single platform, thus
encouraging learning and widening the confines of knowledge.
Keywords: PubMed- ((((social media) AND (dentistry)) OR (dentists)), Google Scholar- social
media, dentistry and dentists
Publication date: 15/02/2022 https://ijbpas.com/pdf/2022/February/MS_IJBPAS_2022_FEB_SPCL_1041.pdfDownload PDFhttps://doi.org/10.31032/IJBPAS/2022/11.2.1041