ABSTRACT

In recent times, there have been remarkable changes in human lifestyle. Consumers now understand the correlation between health and good nutrition. The approach to healthy diet facilitates the evolution of functional foods. Thus, changing lifestyle and food habits provides a greater opportunity for functional foods market. However, acceptance and sustenance of functional foods largely depends upon consumer’s awareness level and perception. This study reviews the disposition and orientation towards functional food, eagerness to try these products and perceived barriers among Indian purchasers. Consumer’s perceived taste, paucity of knowledge and costs were the major barrier but still major proportions were curious to try these foods and incorporate in daily lifestyle. The outcome shows that respondents have positive view towards functional foods and furthermore energized the need for an instructive program to make and reinforce the mindfulness and certainty among purchasers. Keywords: Consumer attitudes; functional foods; probiotics; trends; health
Publication date: 01/02/2022

https://ijbpas.com/pdf/2022/February/MS_IJBPAS_2022_58181.pdf

Download PDF
https://doi.org/10.31032/IJBPAS/2022/11.2.5818