ABSTRACT

Gone are the days, when Indian people used to pack their home-made food wrapped in a banana leaf and the parents and wives were satisfied that their households stay healthy. Now it’s the contrasting situation where our young adults feel their tiffin box itself is a discomfort zone. In schools and colleges, our young generation is treated with parlours providing ice cream, coffee and the like and that creates a big threat towards a healthy society. When junk food is consumed very often, the excess fat, added carbohydrates, and processed sugar found in junk food contributes to an increased risk of obesity, cardiovascular disease, and many other chronic health conditions. This descriptive study analyses mothers’ attitude towards advertisements of junk food products and evaluates the effects of junk food ads on use of junk foods among children. Mothers who have children in the age group of 10 to 15 have been selected for data collection. This study also aims to explore the harmful effect of food advertising and suggesting various measures to overcome the aftereffects. The sampling method applied for this study is a non-probability convenience sampling technique. The sample size is confined to 100 respondents. A mother who has a child in the age group of 10 to 15 is treated as a single respondent. The sample size is selected from Kochi City. Keywords: Junk food, Food advertisements
Publication date: 15/01/2022

https://ijbpas.com/pdf/2022/January/MS_IJBPAS_2022_JAN_SPCL_1060.pdf

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https://doi.org/10.31032/IJBPAS/2022/11.1.1060