ABSTRACT

The branding and uniqueness strategy of the firm must vary as product, market, and competition change during the Product Life Cycle (PLC). Every business wishes to enjoy its successful and rewarding lives in this rapidly changing stage by improving its product and system processes. Recognizing the life cycle of marketing and product tactics may assist an organization in comprehending and understanding the time it is right to take an item off the market. This article aims to examine the PLC and its market techniques. Many aspects were taken into account and the relevance of product life cycle and marketing strategies was underlined. The study examines several researchers' views of advertising management practices. Finally, a study demonstrates that various promotional management approaches are created and used as suitable when items go through their lifecycle based on security healthcare. Keywords: Marketing; Product life cycle; management; Reactor safety healthcare
Publication date: 01/11/2021

https://ijbpas.com/pdf/2021/November/MS_IJBPAS_2021_NOV_SPCL1121.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.11.1121