ABSTRACT

Mass media communication plays a vital role in transfer of agricultural technologies to the farmers. It minimizes the gap between the utility of a new agricultural technology transfer to the farmers. There are several mass media tools like magazines, newspaper, radio, television, exhibitions and social media tools etc., Keeping the above points in mind the research study was taken up to assess the frequency of mass media exposure by the members of producer organisation. This study was conducted in four district of Tamil Nadu. A sample size of 150 FPO members were selected based on a random sampling method. Research data were collected through personally interviewed the respondents with the help of a wellstructured and pre-tested interview schedule. Percentage analysis was used for analysing and interpreting the data. The data revealed that (46.00 per cent) of the FPO members had high level of mass media exposure, followed by medium (38.67 per cent) and low (15.33 per cent) levels of exposure toward mass media. Keywords: Mass media exposure, agricultural technology, awareness level, FPO members
Publication date: 01/11/2021

https://ijbpas.com/pdf/2021/November/MS_IJBPAS_2021_NOV_SPCL1109.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.11.1109