CLOUD-BASED MARKETING MANAGEMENT SYSTEM WITH DATA MINING TECHNOLOGY FOR THE ACCURACY MARKETING ENVIRONMENT
Authors: Gokul Kumari.G , APSARA SALETH MARY.A, ABEL SRIDHARAN, LAVANYA.M, SHYAM SHUKLA AND DILLIP NARAYAN SAHU

ABSTRACT
Virtual communities, mobile Services, and e-commerce have broadened in the spectrum of online services as the Internet information age has progressed. The "Huge data" era is both a great opportunity for businesses, with significant implications for the economic system, governance, society, and young jobs. Architecture for an appropriate promotional strategy was chosen from classification purposes, data model layer, or server-side, as well as B/S3 surface software, which includes three levels of crip-dm or based models. Different ways of processing are also employed. Requirements elicitation, planning, installation, or validations were all components of data-mining-based marketing network configuration products. This article addresses how to use data mining methods in the marketing field, including how to create IT platforms for inaccurate advertising, feature extraction products, variable analytical techniques, modeling regression equipment, and more. The precision particular strategy proposed in this chapter is built on information extraction. The Control system was an aptitude test, indicating that its installation and administration were secure. A platform, that could enhance marketing initiatives, has been evaluated, or its creation or administration had resulted in a significant improvement as in business earnings. Keywords: Information extraction; Strategic planning; Accuracy; Marketing environment; Data Mining Technology; Cloud Computing
Publication date: 01/11/2021
    https://ijbpas.com/pdf/2021/November/MS_IJBPAS_2021_NOV_SPCL1058.pdf
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https://doi.org/10.31032/IJBPAS/2021/10.11.1058