ABSTRACT

The purpose of the study is to generate insight into the pro-environmental customer’s behavior toward sustainable disposal of WEEE and to examine the willingness of customers to pay recycling fees for proper disposal of WEEE. Government of India has promulgated a separate legislation for e-waste since 2011 however, onus on the household customers for proper disposal still in nascent stage. Instead of paying for proper disposal of WEEE they sell their end of life equipment to informal sector for some monetary gain and thereby promoting leakages of e-waste to the informal sector at every stage of channelization. Through parametric tests T-tests and simple regression analysis it was ascertain that there is a significant difference between the pro-environmental behavior of the male and female respondents. Male respondents are willing to pay for recycling fee as compared to female respondents. Further, simple regression analysis showed that there is a significant relationship between income of the respondents and willingness to pay for recycling fee. Keywords: Electrical & Electronics Equipments (EEE), Waste Electrical & Electronics Equipments (WEEE), End of Life Equipment (EoL), Information Technology (IT)
Publication date: 01/11/2021

https://ijbpas.com/pdf/2021/November/MS_IJBPAS_2021_NOV_SPCL1008.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.11.1008