ABSTRACT

The Covid-19 pandemic-driven lockdown has nearly halted the revenue growth of the Indian dairy industry because of limited sales of value-added products (VAP) such as flavored milk, cheese, ice cream, yogurt, and curd amongst others, which are having more profit than liquid milk. The nationwide lockdown blocked institutional businesses of VAP to restaurants and hotels which estimate for approximately 20 percent of the established dairy segment’s revenue. There is a need to understand realistic impact on dairy sector and its continuous effect hammering dairy sectors growth. The study was first time initiated (no one has reported till now) through online questionnaire with offline feedback by i) creating google form from the nation. ii) then selection of each states respondents through stratified random sampling method. The stratification made to represent all categories of respondents, so in all there was 1504 respondent information available with the help of structured questionnaire schedule. Perception of the customers was studied on the basis of price of the milk & milk products, services, quality satisfaction provided by dairies and total expenses incurred on milk and milk products during COVID-19 pandemic undermines. There was observed negative impact of COVID -19 on dairy industry almost 84.41 % and 94.10 % on food industry. However, 48.90 % of respondent responded 31 % negative impact on Ice cream dairy industry. There is urgent need of immunity booster dairy products (likes herbs in milk, ice cream and fermented milk products and traditional milk products) as expressed by 92.3- 94.1 %-of responded with their willingness to buy. Keywords: Indian dairy industry, COVID-19, milk & milk products
Publication date: 25/09/2021

https://ijbpas.com/pdf/2021/September/MS_IJBPAS_2021_SEPT_SPCL_1028.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.9.1028