ABSTRACT

Visible brands depict tales of success and efficiency precisely. Companies with a strong Employer Brand capture the essence of who they are and what they are like as an employer. When you have a strong Employer Brand, your employees are your best recruiters not only because they tell great stories about your organization through the power of word of mouth, but because they also embody your company’s unique spirit and value-set. They themselves become a walking talking Talent Magnet who attracts the other potential talented individuals to work with. They become brand and culture strengthening forces, because they bring in people who resonate with your organization’s vision, values, and culture. The social media is an upcoming surge in the current dynamic Market scenario where we come across organizations increasing visibility on the World Wide Web through online marketing, providing unique services to their customers and trying to tap the untapped portion of the population. They have realized that social networking is the current trend and is absorbs the maximum time of the current generation. The study conducted on the effect of Social Media on Employer Brand clearly shows that there is a significant increase of presence in the area of social media landscape. The companies have inculcated the brand management strategy in the corporate policies to ensure that there is a proper fit with the changing times. There are companies that select the areas of strength that they want to tell it out to the people to fill up the candidate pool with the best talent available. The present and potential employees have certain factors that influence them to prefer one employer over another. There are also some qualities that make the brand attractive and create a better recall. Keywords: Social Media, Employer Branding, Dynamic market, Visibility, Talent pool
Publication date: 25/09/2021

https://ijbpas.com/pdf/2021/September/MS_IJBPAS_2021_SEPT_SPCL_1017.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.9.1017