ABSTRACT

After the Covid-19 epidemic, a new age began; the whole globe was embracing new methods, but the pandemic pushed everyone to adapt quickly or face harsher repercussions. Following the emergence of Covid-19, a global lockdown was enforced, and every industry was scrambling to discover new methods to do trade. For a brief period, all activities were halted, including manufacturing and delivery of already manufactured products. The closure in India was much too abrupt, and businesses had little time to adapt, particularly FMCG (fast-moving consumer goods) firms, which faced a significant problem. The FMCG industry manufactures products in large quantities with extremely short shelf lives. As a result, the FMCG industry in India has to adapt some new strategies quickly to deal with these unpredictable conditions. These strategies are improving transparency and visibility, supply chain and the internet of things (IOT), and network agility strategy. This study seeks to comprehend the impact of covid on the Indian FMCG industry, as well as the new concepts or methods used in addressing the difficulties caused by the pandemic. Keywords: FMCG Sector, Pandemic, Crisis Management, Impact, India Market
Publication date: 25/09/2021

https://ijbpas.com/pdf/2021/September/MS_IJBPAS_2021_SEPT_SPCL_1005.pdf

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https://doi.org/10.31032/IJBPAS/2021/10.9.1005