ABSTRACT

The present study was conducted in three districts of Maharashtra with the help of personal interview of 150 retailers to understand the status of distribution, factors affecting distribution and the satisfaction level of retailers with sales services. It was found that availability at retail outlet is the major factor influencing purchase of packaged snack food products followed by taste, quantity, quality and freshness of the products. Instant gratification is the main purpose behind purchasing of packaged snack food products. Packaged snack food product brands should launch new products to satisfy the variety seeking baying behaviour of consumers. They should also take extra care for proper arrangement and visibility backed by proper availability of the products at retail outlets. Keywords: Snack food, Distribution, Availability, Factors affecting, Retailers satisfaction
Publication date: 25/09/2021

https://ijbpas.com/pdf/2021/September/MS_IJBPAS_2021_SEPT_SPCL_1004.pdf

Download PDF
https://doi.org/10.31032/IJBPAS/2021/10.9.1004